Reputational marketing from ReviewOne is a powerful tool to influence your target audience. You get business image development and increase returns from already used advertising channels - more and more users are opting for your brand.
Reputation cleanup
in search engines results
- Analyze reviews on websites from top results in search engines. We carry a manual check to avoid automatic monitoring errors.
- Push out negative reviews from top search results, remove irrelevant negative feedback and provide official answers.
- Build a dialogue with the audience and work on your website functionality. It helps your company handle complaints directly.
- Monitor the tone of customer feedback in search results and adjust the strategy to the current situation
HR strategies
to search for employees online
- Analyze reviews on all popular resources available in top search results;
- Promote ‘manageable’ search results to the top (based on the resources you control, for example, official company website, social network pages, company profiles, subdomains).
- Identify systemic business problems that can be a source of negative feedback from former employees.
- Make it easier to attract new employees.
Building reputation
of a brand, company, goods and services
- Analyze competitors. We study the target audience behavior, their habits, preferences and expectations.
- Develop an individual strategy with the maximum coverage of sites, placing press releases, preparing online public opinion for positive brand perception.
Maintaining reputation
with constant monitoring of the current situation
- Support positive company portrait at customer reviews sites.
- Track new negative reviews on the maximum number of websites.
- Promptly place positive comments and official responses, help users in solving their problems.
Forming customer opinion about products
building positive product perception
- Analyze reviews on all popular websites.
- Determine the reasons for negative feedback.
- Develop and implement individual strategy to form the desired opinion about the product / service.
- Prepare all the necessary content, place it on the target sites, support the discussion in the right manner and quickly neutralize negative feedback.
No template solutions: we combine automatic and manual search result analysis for the most accurate assessment of your reputation.
We handle each review in a form of discussion. Our company works with copywriters, who know the needs of your target audience.
Coverage of all target websites in search results: customer reviews websites, specialized sites, social networks, catalogs, forums, blogs, and reviews section on your own website.
We add SERM to your overall digital strategy considering your marketing goals, demand seasonality and planned activities.
We support transparency for each milestone, intermediate results and attaining goals. Our company offers a personal manager, ready to answer any questions and requests.
We provide legal guarantees of confidential information non-disclosure, including the very fact of ordering reputation management services.
The word of mouth went online, but you can control this type of marketing. SERM is a brand-new level of interaction with your target audience.
Head of SERM
The price is calculated individually, considering your goals, current reputation, possible limitations and marketing standards of the brand.
For customers with neutral and positive reputation. Maintaining the company's image, timely reaction to negative feedback.
- Work with 15 search queries in Yandex and Google
- Monthly work plan adjustment based on the evaluation of the reputation
- Development / optimization of the "Reviews" section on your website
- Creating and posting reviews according to the chosen strategy
- Posting 3 reviews on the company's website monthly
- Negative feedback analysis, monitoring comments on posted reviews
- Writing and posting official company responses
- Posting 60 unique reviews at specialized websites monthly
- Monitoring of brand perception at customer reviews sites
For customers with low popularity using keywords with the name of the brand and for companies with the lack of feedback online.
- Work with 20 search queries in Yandex and Google
- Monthly work plan adjustment based on the evaluation of the reputation
- Development / optimization of the "Reviews" section on your website
- Posting 5 reviews on the company's website monthly
- Creating a positive feedback history with comments
- Writing and posting official company responses
- Posting 80 unique reviews at specialized websites monthly
- Creating company profiles on customer reviews sites and catalogs
- Writing 5 reviews for Yandex.Maps and Google Maps services
For customers with negative reputation. Professional leveling / elimination of negative feedback from top search results and planned transformation of negative reputation to positive one.
- Work with 30 search queries in Yandex and Google
- Monthly work plan adjustment based on the evaluation of the reputation
- Development / optimization of the "Reviews" section on company’s website
- Posting 5 reviews on the company's website monthly
- Monitoring the tone of each review, leveling negative feedback
- Creating a positive feedback history with comments
- Writing and posting official company responses
- Posting 85 unique reviews at specialized websites monthly
- Creating company profiles on customer reviews sites and catalogs
- Writing 5 reviews for Yandex.Maps and Google Maps services
For brands whose sales are extremely sensitive to the company’s reputation. We offer a comprehensive strategy that excludes the risks of having negative reputation.
- Writing and posting press releases
- Work with regions and other countries
- Our algorithm of work
- Maximum coverage of sites in search results due to automated collection of feedback.
- Manual verification of brand reputation in each review / at each resource (excluding services errors reaching 90%).
- Evaluation of reviews in the context of discussion and language characteristics (figurative meaning of words, word games, word forms, etc.).
- Brand reputation analysis in search results with manual website selection for placing content.
- Preparing content written by copywriters, that meets the target audience interests and search engine requirements.
- Maintaining the conversation considering the type of negative feedback (constructive, irrational, trolling, black PR), monitoring of new messages.
- Adding functionality to the website to enable users contact a company representative (building negative review ‘traps’) to solve problems, receive feedback.
- Customer motivation to writing positive reviews.
- Considering PR department capabilities, complementing the strategy with necessary tools.
- Complex web analytics (as an additional service) to increase the impact of advertising and the inclusion of SERM in your marketing strategy.
- Weekly results monitoring, adjusting the strategy - we set new intermediate goals (for example, processing negative reviews on a new site in top search results) and implement the whole cycle of work.
- Step-by-step project plan with the result of reputation analysis, a set of tools and stages of achieving the goal.
- Lack of fees for writing and posting of each review, reputation monitoring and requests selection - all necessary work is included in the service package.
- Monthly reports on the work performed, the results achieved and the current company reputation in search results.